A study on factors influencing the commercialisation of innovation in Sarawak industries

Brenda, Lim Xun Li (2015) A study on factors influencing the commercialisation of innovation in Sarawak industries. Project Report. UTeM. (Submitted)

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Abstract

Commercialisation of innovation has become a major issue around the world, where many industries are moving into innovation and knowledge-based industries. However, lack of professional human resource, lack of knowledge management and inappropriate management of development are the problems that influence the commercialisation activities in Sarawak. The purpose of this research is to study the main factor that contributes to commercialisation of innovation in Sarawak industries and examine how this factor influence the commercialisation activities. This study also aims to suggest some improvements for the commercialisation in Sarawak industries. This research is descriptive, and used a qualitative research method to identify the main factor, which influenced the commercialisation of innovation in Sarawak industries. The data was collected through semi-structured interview to identify factors considered to influence the success of commercialisation of innovation. In this study, Allianz General Insurance Company (M) Berhad and Subur Tiasa Holding Berhad were selected among the Sarawak industries to investigate what are the main factor that lead to the commercialisation of innovation. The result shows that investment in human capital is the main factor that can increase the success of commercialisation of innovation in products and services. Furthermore, the human capital investment can enhance their skill and knowledge as well as enhancing creativity, productivity and efficiency to achieve the success of commercialisation activities. The study concludes that a positive incidence not only on the successful of commercialisation of innovation in Sarawak industries but it also gives some initial contributions toward the development of successful of commercialisation of innovation in Malaysia.

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