The influence of green product innovation toward business performance

Ahmad Hairee, Mat Shapfi (2015) The influence of green product innovation toward business performance. Project Report. UTeM. (Submitted)

Text AHMAD HAIREE BIN MAT SHAPFI(B061010078).pdf Download (135kB)

Abstract

In the globalization era today, green product innovation has been recognized as one of the key factors to achieve growth, environmental sustainability, and a better quality of life. Recently, many companies have recognized the concepts of green or environmental innovation. However, relatively little research attention has been devoted to the consideration of relations between green product innovation, firm performance and competitive capability. This study was conducted to assess the influence of green product innovation toward business performance on any selected industry. This study aims to identify the advantage of green product innovation and the factors that influence the green product innovation. This study also to investigate the relationship between green product innovation and business performance. This report is about the influence of green product toward business performance where the research is to identify the business interaction among the consumers and producers which they acting together to make the innovation to the new product in protecting and preserving our environment. In this study, the influence of green product innovation toward business performance had selected 2 companies as the sample where consists from 100 respondents. The questionnaire had been analyzed using SPSS version 20.0. The result shown that, green product innovation had influence the business performance of the company. The advantages of the green product innovation and competitive advantages can enhance business performance in other way to complete with other competitors in the market place. The research result can contribute for the company that involve in manufacture green products as can create new environment and enhance on their business performance.

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