Sales Force Automation(SFA)

Ng, Yean Lam (2004) Sales Force Automation(SFA). Project Report. UTeM, Melaka, Malaysia. (Submitted)

Text (24 Page) Sales Force Automation(SFA).pdf - Submitted Version Download (4MB)

Abstract

This report tends to focus on the development of sales application in the market, named 'Sales Force Automation' or for short 'SF A', which also acts as a tool to create and forecast quarterly marketing sales with costs and performance tracking capabilities. It also can define as a Customer Relationship Management system. The centralized customer tracking systems do not take advantage of computerization to help the sales people with the process of selling. As a result, Sales Force Automation is an application service provider that focuses on providing and hosting applications related exclusively to business functions. The major modules in SF A are account, contact, lead, opportunity, case, solution, competitor, event calendar, document, sales analysis, and employee management. It also allows the company to forecast revenues accurately, possesses a clear, reliable understanding of near-term future events, and can focus their resources accordingly. The Unified Process has been chosen as the methodology to develop the SF A. Techniques such as interview, questionnaire and discussion are used to gather the different requirements from different problem domain. Microsoft Visual Studio.NET- ASP.NET is used to develop this application while Microsoft SQL Server 2000 is acted as the database server. Additionally, crystal report is used as a tool to generate reports for sales analysis. In conclusion, this project will help the users to developing and implementing business strategies and supporting technologies that close the gaps between an organization's current and potential performance in customer acquisition, growth, and retention.

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