The art of storytelling and video editing : what does it take for NGO's to educate public using short video effectively?

Ho , Pei Nee (2013) The art of storytelling and video editing : what does it take for NGO's to educate public using short video effectively? Project Report. UTeM. (Submitted)

Text THE ART OF STORYTELLING AND VIDEO EDITING WHAT DOES IT TAKE FOR NGOs TO EDU CA TE PUBLIC USING SHORT VIDEO EFFECTIVELY 24pages.pdf Download (4MB)

Abstract

This project is a short video production which is significant to a local NGO, Homeless and Orphan Pet Exists (H.O.P.E) at Lima Kedai, Johor Bharu. The objective of this short video is to develop a short video in order to create awareness among public on the strays issue with the use of storytelling and video editing techniques. The target audience for this short video is public. This is because there should be no boundary set for the people to know the strays' problem in Malaysia. Due to the lack of awareness and education on strays' issue, the number of strays is increasing from time to time. H.O.P.E, a local shelter for strays faced tremendously increasing number of strays and in need of help and supports from the public. As a result, an effective alternative needs to be developed in order to solve this problem. Emotional appeal short video is the best choice to instill awareness among public as emotional appeal is said to be the most effective way and commonly used by advertisements to sell products.

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