The effectiveness of advertisement types to student's perception in fast food Restaurants of McDonald's Sdn. Bhd.

Nik Nursyifa , Nik Mohd Fauzi (2013) The effectiveness of advertisement types to student's perception in fast food Restaurants of McDonald's Sdn. Bhd. Project Report. UTeM. (Submitted)

Text THE EFFECTIVENESS OF ADVERTISEMENT TYPES TO STUDENT'S PERCEPTION IN FAST FOOD RESTAURANTS OF MCDONALD'S SDN. BHD. 24PAGES.pdf Download (5MB)

Abstract

The progress of fast food restaurants is one of the most notable developments in Malaysia food industry. Then, the technology influx, the marketers use advertising to promote their product and service for customer. In this research, the advertising aspect of consumer in fast food restaurants in relationship to student's perceptions will be explained, as well as how each are directly correlated to each others. In addition, this research focus used for marketing fast food industry is how to sell their products according to specific groups of people, based on responses to type of advertisements their uses. This is based on the advertising techniques that are utilized by fast food restaurants such as print advertising, commercial advertising and internet advertising. The population of this research will be randomly respondents who use the fast food restaurants and questionnaire will distribute to 142 respondents in McDonald's at Bandar Hilir Melaka area. From the data, SPSS Version 16.0 will be used to analyzed and test the reliability and validity of the data. The researcher comes out with theoretical frame work for further study. The result of the research shows that student's are more influenced by commercial advertisement followed by internet advertisement and print advertisement. The paper also outlines the theoretical contribution, implication for practice and limitations of the research. Keyword: Fast food restaurants, advertising, student's perception.

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