Green Technology Tourism Innovation On Quality Of Life Of Sungai Melaka

Othman, Aman and Albert Feisal@Muhd Feisal, Ismail and Nurul Zarirah, Nizam and Nusaibah, Mansor (2012) Green Technology Tourism Innovation On Quality Of Life Of Sungai Melaka. Project Report. UTeM, Melaka, Malaysia. (Submitted)

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Abstract

This Study investigate the level of awareness and determine green tourism innovation impact to quality of life (QOL) of resident at Sungai Melaka. The main study aims that residents' of tourism innovation impact (economic, social, cultural, and environmental)effect their satisfaction of particular life domains. Accordingly, the study proposed three major hypotheses: (1) tourism innovation impacts affect their QOL (economy) in the community, (2) tourism innovation impacts affects their QOL ( (social) in the community,(3) tourism innovation impact affects their QOL (cultural) in the community. The sample population of resident in Melaka River was surveyed.The sample was proportionally stratified on the basis of tourism development stages covering along the Melaka River from Kampong Pengkalan Rama to Taman Kota Laksama. 282 respondent completed the survey. Frequency, t-test and correlation analysis were used to test study. The results revealed that residents' Quality Of Life to green Tourism Innovation with particular life domains significantly, and their satisfaction with particular life domains influenced their overall satisfaction. The results indicated that the relationship between the Green Technology Tourism and Quality of Life are significant. The environment impact of green technology tourism and the satisfaction with community weel-being were strongest among the others factor to the residents in communities.

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