Quick Response Code Technology For Marketing Purpose : Improving Tracking Code From Barcode

Choy, Min Yee (2013) Quick Response Code Technology For Marketing Purpose : Improving Tracking Code From Barcode. Project Report. UTeM, Melaka. (Submitted)

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Abstract

The aim of this research is to analysis objective which is the factor of benefit QR code with marketing purposes, benefit QR code simultaneous with marketing purposes, and the most influence of factor benefit QR code in marketing purposes. Hence, the researcher will be use of exploratory research to design the quantitative questionnaire. The nine of the independent variable will be test validity variable in the pilot. The researcher wills random select 20 of respondent student for answering pilot test. From the analysis SPSS result, it shows that the three factors have relation in marketing purposes. It is consist of physical benefit of QR code, capable store data capability of QR code and capable read any direction in 360° is validity in the pilot test. Hence, the three factor independent variable will be proceed of the research topic with distributing questionnaire. It will be using kwiksurvey tool to distribute questionnaire and collect back from 367 respondent of 7 faculty UTeM students. From the analysis SPSS results, it was found that the objective research was achieve when hypothesis test of three factor of benefit QR code have shown relationship in marketing purposes; also the benefit QR code simultaneous significant have shown relationship in marketing purposes in the hypothesis. From the result of benefit QR code simultaneous with marketing purposes, it can be found the factor of store data capability most influence in the marketing purposes with compare two other factor. Hence for this research, the three objective was achieved. In the end of research, it will be discuss base on this three factor and suggestion idea for future research such determine customer behavior of using QR code Keywords: QR code, Marketing Purposes, Store Data Capability

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