Identifying The Perception Of Consumer Behavior Towards The Hybrid Car

Nur Adilah, Ismail (2013) Identifying The Perception Of Consumer Behavior Towards The Hybrid Car. Project Report. UTeM, Melaka. (Submitted)

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Abstract

Nowadays, a lot of green products are sold in the market. Retailer and manufacturer also sell the green products but the researcher does not know the perception of the consumers towards the green product. Perception of consumer behavior towards the green products in hybrid car is important so that the cars are well known among those consumers. Furthermore, in hybrid car it is not only good for the environment but have some problems may occur when use the hybrid car. The problems are through the cost and very risky in the accident. Not only that, the hybrid car is heavy because of the heavy batteries installed in the car and causes the acceleration of the car is much slower than the normal car. Next, the aim of this study is to investigate and analyze the perception of consumer behavior in decision making process towards the green product in hybrid car. Besides that, the objective that will be achieved is to study the consumer perception about the hibrid car. This study also will analyze variables affecting the students towards the hybrid car. Moreover, in this research, the researcher is study about the consumer perception in hybrid car by using the questionnaire. The survey will be conducted among the students in faculty of FPTT UTeM while the data is collected and analyzed in quantitatively. As a conclusion, the hybrid car is important to reduce the pollution and global warming. Hopefully through this research, the researcher will find out the perception of consumers towards the green product. This result also link to the manufacture for producing greener product to the market

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