Identifying The Key Successful Factors In Franchise Business Among Entrepreneurs : A Case Study In Seremban Negeri Sembilan

Nor Farhyne , Mohd Kamil (2013) Identifying The Key Successful Factors In Franchise Business Among Entrepreneurs : A Case Study In Seremban Negeri Sembilan. Project Report. UTeM, Melaka. (Submitted)

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Abstract

In the past decades, franchising has grown tremendously as an organizational form, especially in retail and food services sectors. This positive impacts can be seen and measure such as the in economy where the franchise industry has given job opportunities, the development of an area as well as the comfort lifestyle. One of the government initiatives was to create an entrepreneurial activities among youngster so that it will be the driven factors of economy under the Small and Medium Enterprise (SME).Since franchise business is the most effective way to enter the market with the understanding business model as well as the relationship between franchisor and franchisee, it seems that franchising is a safer way for the new inspired entrepreneurs to join in. The government has introduced various national plan and action in order to attract the youngsters or graduates that had the potential to enter a business world using franchising concept. Thus, the aim of this research is to identify the key successful factors in the franchise business for entrepreneurs that will help in determine the successful franchise business. Keywords: Factors, Successful Business Model, Franchise Business

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