E-commerce And M-Commerce : Awareness And Acceptance Among Malay Entrepreneurs In Malaysia

Liz Sharaziman , Ramli (2013) E-commerce And M-Commerce : Awareness And Acceptance Among Malay Entrepreneurs In Malaysia. Project Report. UTeM, Melaka. (Submitted)

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Abstract

E-commerce is defined as business activities conducted using electronic transmission technology that is widely known nowadays. It includes any form of business transactions in which the parties interact electronically rather than by physical contact. The “brick and mortar” is turned into “online and mortar” business. In addition m-commerce facilitates to offer great experience to the users to shop at their own time and from any place. Entrepreneurs in other hand are able to obtain numerous benefits related to the customization of products and services based on the location of the consumers. Due to the competitive competition occurs in the business industries and the concerns to Malay entrepreneurs this research is designed to analyse the awareness and usage of e-commerce and m-commerce among Malay entrepreneurs. Therefore the considerations must be given to the implication of government support, perception, security, ease of use and the privacy factors. The contribution of this research will bring benefits to entrepreneurs especially Malay entrepreneurs to gain strategic competitive advantage to compete in this competitive business field. Key-Words:- Electronic Commerce, Mobile Commerce, Malay Entrepreneurs, Government Support, Perception, Security, Ease of Use, Privacy.

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