The Consumer's Personal Environmental Awareness Towards Sustainable Marketing Program At TESCO, Melaka

Nur Mysarah , Mohd Nasir (2013) The Consumer's Personal Environmental Awareness Towards Sustainable Marketing Program At TESCO, Melaka. Project Report. UTeM, Melaka. (Submitted)

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Abstract

Many governments around the world have become so concerned about green marketing activities that they have attempted to regulate them. Through green mar-keting, consumers are exposed to more sustainable options and limitation of the ad-verse effect of marketing activity on sustainability. Nowadays, usage of plastic bags become the significant issues regarding to the increasingly of widespread phenome-non such as acid rain, greenhouse effect and ozone layer depletion. In Malaysia, campaign on “No plastic bags” is not new among the population of consumers. In this paper, TESCO Melaka was selected to examine the influencing factors to the environment awareness of consumers and level of personal and environment aware-ness of consumers regarding on “No plastic bags” campaign. In this research, we are using quantitative research design method. According to that, 100 of questionnaires will distribute to get respond and feedback from the respondent. Expected result for this research is to find a significant correlation among the variable mentioned to cus-tomer awareness to use the service provided by TESCO, Melaka. The implementa-tion to investigate company going green is discussed. Key words: Green marketing, sustainability, environment awareness, personal awareness

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