Logistics And Supply Chain Management In The Hotel Industry : Impact On Hotel Performance At Naza Talyya Hotel, Melaka

Shazailaana , Samsuddin (2013) Logistics And Supply Chain Management In The Hotel Industry : Impact On Hotel Performance At Naza Talyya Hotel, Melaka. Project Report. UTeM, Melaka. (Submitted)

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Abstract

The aim of this research is study the impact and influence of Logistics and Supply Chain management in Naza Talyya Performance. (Variable: Strategic, Tactical, Operational level).The role of Logistics and Supply Chain Management implementation in the success of hotel businesses cannot be denied. It is vital for the hotel managers to have a good understanding on what exactly the customers want. This research will analyze the impact of LSCM on Naza Talyya Hotel this for make sure the hotel performance will increase day by day. In this research will be conducted in Naza Talyya Hotel which is a 3-star hotel and a growing hotel trend. From this research the more importance about the activities to implementation for Logistics and Supply Chain can be see through Strategic, Tactical and Operational Level. The research conduct with quantitative approach, questionnaires are collect from 49 respondent’s staff in Naza Talyya. The findings of this research are all variable significant and have influence to the Hotel Performance and simultaneous. For the batter impact in Naza Talyya Hotel Performance, top management must improve their knowledge about how to implementation LSCM. Lastly, this research can increased a productivity of company in Malaysia special for hotel industry. Keyword: Logistics, Supply Chain Management, Hospitality, Naza Talyya Hotel

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