Ease Of Use, Usefulness, Information Quality, And Feeling As Determination Of Facebook Usage Intention Among Student Of Universiti Teknikal Malaysia Melaka

Nurul Shazwani , Mohtar (2013) Ease Of Use, Usefulness, Information Quality, And Feeling As Determination Of Facebook Usage Intention Among Student Of Universiti Teknikal Malaysia Melaka. Project Report. UTeM, Melaka. (Submitted)

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Abstract

The Internet shifted from being solely an information access tools to being an interaction tool that expand rapidly and used by individuals to discover and share content, opinions, and information. Apart from that, this research aim at finding individual usage intention of Facebook by using variables ease of use, usefulness, information quality, and feeling. By using Theory Acceptance Model (TAM), the group of students from Universiti Teknikal Malaysia Melaka (UTeM) is asked to provide information regarding their usage intention of Facebook and access tool usage. The differences in these usage intentions based upon the various access methods and the usage intention of Facebook. The usage pattern based upon the access methods can have an impact on the user behavior of Facebook. By using judgmental sampling, 100 (one hundred) respondents are used to predict high usage group whose highest mean values for the usage intention variables ease of use for both access method and Facebook with multiple regression analysis is a used. This research suggests that Facebook should accommodate and energize mobile users and design to facilitate interaction and information sharing.

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