Malaysia Food Manufacturing Strategy In Achieving Sustainable Performance : A Case Of Jalen Sdn Bhd

Norshuhada , Ahmad Dayarbi (2013) Malaysia Food Manufacturing Strategy In Achieving Sustainable Performance : A Case Of Jalen Sdn Bhd. Project Report. UTeM, Melaka. (Submitted)

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Abstract

Rapid changing in the technology and economic down turn on 1998 forced companies to be more prepared to overcome this obstacle. Organizational strategies are one of the important engines for organizations to be more efficient in achieving high performance. This study will be conducted on Jalen Sdn. Bhd to investigate the manufacturing strategies in achieve sustainable performance through Malaysia’s new economic model. This research will be conducted by using qualitative method by several interviews with top management for gain further explanation about the manufacturing strategies. This study aims to analyze the elements of manufacturing strategies and relationship to sustainable performance, also impact manufacturing strategies to the firm such as market share, and revenue. The limitation of this study is it only focuses on Jalen Sdn.Bhd to represent the food industry as one of the SME’s Company. The results of this study well facilitate organizations to develop effective strategies in maintaining and enhancing their performance towards globally.

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