Value Creation Research And Development (R&D)

Noorzalika, Mohammed Ghazali (2013) Value Creation Research And Development (R&D). Project Report. UTeM, Melaka. (Submitted)

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Abstract

This research paper describes the four main value creations for commercialization of R&D (Research and Development) in business and the benefits gained from those values for business company purpose. The four value creations of commercializing R&D to business performance are collaboration, resource management, intellectual property management, and leadership. These values expected to give good impact on company performance, growth and successful in business. The company performance comprises of input, output, transformation and market. The data collection methods involved distributing questionnaires to respondents of R&D-based industry in Malaysia. The research paper identifies what are the R&D value creations involved to give impact on company performance, thus how far the four value creation stated above would be the most appropriate R&D value that would improve the performance in organization. Keywords: R&D Commercialization Business, Collaboration, Leadership, Intellectual Property Management, Resource Management

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