Social Impact Of Customer Acceptance To Technology Innovation In Melaka

Noor Emma, Ismail (2013) Social Impact Of Customer Acceptance To Technology Innovation In Melaka. Project Report. UTeM, Melaka. (Submitted)

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Abstract

Change is occurring at an accelerating rate; today is not like yesterday, and tomorrow will be different from today. Continuing today’s strategy is risk, so is turning to a new strategy. That ways it is important to market today to know their target as well as meet their need. Despite the fact of people make trade, those who are older, less educated, minority and lower income have lower usage rates than younger, highly educated, white and wealthier individuals, this research develop and test an extended version of the PEST analysis to explain these differences. This research was made on the purpose to examine the relationship between social construct on PEST Analysis with customer acceptance to technology innovation in Melaka. This research involves over 120 respondents who are visitors of Urban Transformation Centre (UTC) Bandar Melaka, Melaka. The total of 125 sets of questionnaires using Likert Scale has been distributed to the respondents. All the answer and feedback from the questionnaires used to be analyzed in details as the background of the respondents and the stimulus that being the objectives of this study. All the findings analyzed quantitatively. From the findings, it stated that all the variables in social construct of PEST Analysis; background, lifestyle, social mobility, educational level and attitude have significant relationship with customer acceptance to technology innovation. Social mobility and educational level shows the high level of manipulation to customer acceptance to technology innovation. Its shows the positive link with social’s life and involvement in technological days. This research is hopefully will help technology innovation manufacturer to be aware about the importance of social construct in customer acceptance and at the same time contribute to country’s development.

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