A Study And Analysis Of Consumer Product Design Using The Integration Of Kano Model And Quality Function Deployment - Case Study (Product Shampoo Bottle)

Muhammad Aizat, Abd Rahim (2013) A Study And Analysis Of Consumer Product Design Using The Integration Of Kano Model And Quality Function Deployment - Case Study (Product Shampoo Bottle). Project Report. UTeM, Melaka, Malaysia. (Submitted)

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Abstract

The purpose of this study is to identify the quality of the product and the key product features based on customer satisfaction through the Kansei Engineering (KE) and Kano Model (KM) with Quality Function Deployment (QFD). In this study, 3 design aspects were considered for the product development, such as emotional feeling, characteristic attributes, and technical requirement. There were 2 surveys method used in this study, which are interviews and questionnaires. In this study, there were 509 respondent were involved to answer the questionnaires developed contains of 8 shampoo bottle design, 6 words representing emotional quality based on Kansei Words, and 6 Kano category questions towards Functional and Dysfunctional condition. The survey results show that mostly of respondents articulated the proposed of shampoo bottle designs as “AC” (Awkward vs. Comfortable). While to the most preferable design was on design no.4, which is 239 respondents (14%). This design is valuing by the respondents as tend to the comfortable, with average score is 4.79. In addition, by integrating the Kano Model into Quality Function Deployment product, the product features and quality dimensions can be determined for the improvement taken. The result shows that the “K2” (in-out mechanism toward liquid inside the shampoo bottle) is the most priority attributes. This is having significant correlation to the height dimension of products. Towards to the respondents’ background, this study found the preferences of respondents to the shampoo bottle is based on the intensity of using the shampoo (which is 2 to 5 times per day), the volume (that is 250 to 500 mm), the thickness (that is 40 to 60 mm), the height (that is 160 to 200 mm), and the width (that is 60 to 80 mm). Interestingly, the respondents were also preferred to the bottle with cap by the “press pump” mechanism rather than “flip top” design.

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