Positive Viral Videos

Lee, Kimbelle Mung Kim (2012) Positive Viral Videos. Project Report. UTeM, Melaka, Malaysia. (Submitted)

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Abstract

In this new age of advanced technologies and means of the internet is becoming increasingly available everywhere, people are communicating through social networks such as Facebook, Twitter, MySpace, and various other social network sites. Therefore, videos from video sharing sites, especially Youtube, works hand-in-hand with social networks to allow videos to be uploaded, viewed, rated and shared to peers. Thus, the video will be categorized as a viral video that acts like a chain effect, a video that carries contents that are easily remembered and many will view it repeatedly. However, most viral videos are of negative contents that might display mainly brutality and violence, such as pornography, bullying, child abuse and animal cruelty. This may cause shameful behaviours especially from the younger generation without an adult's supervision. This is because various kinds of video contents that are uploaded by the internet community are limitless, it is almost impossible to find "extreme viewers' discretion" contents being commercially broadcasted. A positive video becoming viral is possible, but quite difficult to capture the full and exuberant attention of viewers. Nevertheless, there are some positive videos becoming viral among the internet community. Contents and emotions released from the video could stir the viewer's feelings and thus, motivating viewers to share out to allow others to experience the goodness as well. The purpose of this project is to study the reason behind a positive viral video through the components of visual arrangement, sound effects, background music and the moral values. Besides, this is to investigate people's memory of storing messages effectively and for long-term. In this project, the procedure of producing a positive video is discussed in terms of the pre-production, production and post-production. After completing and rendering the video, it is uploaded on the video sharing site, Youtube, to carry out the testing phase. Finally, at the final chapter, the conclusion of the whole project of the summary of the test data gathered.

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